Step into your


Services don’t always work the way they should. We help you understand people’s needs and design product & service experiences that fit.

Case Study

Making fashion seamless

Working with a new startup to create a service that radically changes how apparel companies communicate and collaborate with manufactures.

Case Study

Powerful insights for
better care

For councils, being on top of the ever changing needs of people in home care is more than challenging. We worked with CoCare, a startup which helps the whole care network collect honest data about people’s care needs.

What we do

Identify needs

Whether you provide a service for customers, patients or citizens creating a great service experience starts with understanding their needs. 

We conduct user research, gather insights and translate needs into new services and products.

We design services across all channels; from the digital features to the physical elements, always aiming to help you deliver the right solution for the right problem.

How we work

Create the right solution

Identify the problem to create the solution. Sounds simple right? But it’s not always that straightforward. Because each problem, small or big, exists in its own complex world. And to truly understand, we need to dive deep into it.

That’s why we approach every challenge from a human, business, tech and systems point of view. It’s the reason why we go out and talk to people, users and stakeholders to experience it through their eyes. Why we co-create ideas and solutions and why we design prototypes quickly and test solutions frequently, until we find the right solution.

Understand your customers better through research, generate new concepts and business models in a workshop or test new services & products with users.

Collaborations completely depend on your needs and goals. They can range from workshops all the way to partnerships and joint ventures.
Our Services

User research

Understanding a challenge is the first step to solving it. User research helps us get there.

We dive deep to understand the point of view, motivations, barriers and behaviours of users, frontline staff as well as key internal and external stakeholders.

Our research helps identify pain points and moments of delight as well as problems and opportunity areas.

Our Services

Ideas to concepts

Once we understand a challenge, we help you to imagine and map out what alternative futures and scenarios could look like.

Together we create concepts, solutions and experiences that build new relationships, make for better interactions and enhance experiences.

Harnessing the creativity and expertise of stakeholders, users and frontline staff we co-create all the elements of the service or product. From the overarching experience to the individual interaction.

Our Services

Prototypes & pilots

Simply assuming that a concept, business model or design will work for its users is a huge risk.

We help you avoid that - not only by building on user research but also by testing everything with the people that are going to use it in the end - from early concept to the final design.

To do that, we build digital and physical prototypes and test them iteratively. From a paper prototype to a six month pilot phase.

Our Services

Training & workshops

We help you build internal research and design capabilities as well as cultivate a culture of innovation and creativity.

We do this, by collaborating with your management and staff - alongside projects as well as in stand-alone workshops and training.

About us

We tackle challenges

Trained as a cabinet maker, Yassin quickly learned that dovetailing wood was fun, but not entirely fulfilling. Whilst researching the future of coffins, he transitioned into Service Design and worked for various clients of all sizes - both in London and abroad. 

Spending his childhood surrounded by Lego bricks Sebastian always loved creating. His passion for building space ships led him to study Industrial Design and later Service Design (MA) at the RCA in London. Before Tackle Sebastian worked as an independent Service Designer for a broad range of clients.

Who we worked with

Clients & collaborators

We work with a diverse range of organisations and companies of all sizes – from early tech startups all the way to international banks, helping them to create services that are designed around user needs.

Have a challenge for us? Get in touch!

We’re ready to help tackle problems worth solving.

Hejrevej 30, 1st floor
2400 Copenhagen NV

Company Registration Nr. (CVR) 0037911372

Powerful Insights for better care

The challenge

In order to improve home care, we need better insights about the quality and outcomes of the care we deliver.


An app and a platform that give care workers, care agencies, commissioners, care recipients and their informal network insights about the quality of care and the change in care needs.


The CoCare app and dashboard are currently in development and will be piloted autumn 2017.

Home care is in crisis across the UK. There is a perfect storm brewing from reduced budgets, increase in demand, low wages and an overburdened workforce - all coupled with an antiquated and ineffective way of commissioning care. This is bad for care workers, people in care as well as councils.

The Current Experience

When it comes to receiving care, everyone's needs are not only different, but also changing frequently. You might need less, more, or an entirely different form of care than you did a few months ago.

Currently, this is not based on, say, a body of data on and insights into the client's change in care needs. That is because this information is not being recorded on a regular and frequent basis.

At the moment, there are no tools that support or enable councils to gather those insights.

Our Approach

The CoCare app is based on hours and hours of intensive research: shadowing care workers during their day, interviewing managers, talking to care recipients and their loved ones, as well as co-creation with care commissioners, care workers and industry experts. 

We helped CoCare collect these insights and translate them into a host of different paper prototypes and then turn those into the final app. 

The new Experience

CoCare improves care by gathering trustworthy, real-time information about care recipients' care hours, well-being, health and care needs. 
Those insights enable care workers, commissioners and the wider network to deliver better care.